Thought. Deed. IMPACT.

IMPACT STUDY.

Client Category:

Food

Services Provided:

Print Advertising
Branding
Digital Advertising

Our branding and creative features smiling, colorful kids having fun

Thought.

Brands are challenged to tattoo their identities on consumer brains if they have limited budgets (no matter how beloved they are by clients and a small group of devotees). That requires every impression to work harder and deliver on the elusive "ownability".

MI-DEL Print Ads

Deed.

This non-cookie cutter cookie campaign fuses the brand name into the headline. MI-DELCIOUS links the brand name, the #1 product attribute (delicious) and lets the consumer own it (it's pronounced "My Delicious"). The campaign has been executed through advertising and digital marketing.

Banner Ads

Impact

Immediate sales gains were achieved, and the brand has consolidated a position of higher awareness with the general consumer market, and with specialized markets, such as gluten-free.