Thought. Deed. IMPACT.

IMPACT STUDY.

Client Category:

Fruit Drinks

Services Provided:

Mobile App Development
Email Marketing
Print Advertising
Digital Advertising
Media Planning / Buying
Trade Advertising

Thought.

Lots of people remember the product from "when I was a kid", but until recently, the brand hadn't changed much since then. The client made significant formula and packaging changes to contemporize Little Hug... and wanted marketing to get the word out.

Trade Print Ads

Deed.

A campaign, nicknamed by the client "massive branding", was created and implemented using trade and consumer advertising, and digital marketing, to highlight changes in the product and packaging.

Digital Banner Ads

Impact

By the end of the first peak season (summer), brand sales were achieving significant monthly sales increases (year over year). In addition, the brand is making major strides to expanding its seasonality beyond its traditional summer selling season.