Lots of people remember the product from "when I was a kid", but until recently, the brand hadn't changed much since then. The client made significant formula and packaging changes to contemporize Little Hug... and wanted marketing to get the word out.
Trade Print Ads
A campaign, nicknamed by the client "massive branding", was created and implemented using trade and consumer advertising, and digital marketing, to highlight changes in the product and packaging.
Digital Banner Ads
By the end of the first peak season (summer), brand sales were achieving significant monthly sales increases (year over year). In addition, the brand is making major strides to expanding its seasonality beyond its traditional summer selling season.