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Packaging for I Spy Treasure Hunt Game


How do you generate treasure with a new product launch designed to leverage a highly revered kid property? Hire CCM? Leverage the property's equity? (Both, of course.)


For the introduction of Scholastic's I Spy Treasure Hunt video game, CCM designed a package with a distinctive look which reflected the game's unique experience while also assuring parents that it would continue with the mission of "brain-building fun".

Print and digital advertising along with trade launch materials, and a $10,000 Treasure sweepstakes were executed to maximize the excitement.


The result was an extremely successful product launch in a highly competitive game market, with I Spy Treasure Hunt earning a place as one of the year's biggest selling games.