Thought. Deed. IMPACT.

IMPACT STUDY.

Client Category:

Software

Services Provided:

Print Advertising
Digital Advertising

Packaging for I Spy Treasure Hunt Game

Thought.

How do you generate treasure with a new product launch designed to leverage a highly revered kid property? Hire CCM? Leverage the property's equity? (Both, of course.)

Deed.

For the introduction of Scholastic's I Spy Treasure Hunt video game, CCM designed a package with a distinctive look which reflected the game's unique experience while also assuring parents that it would continue with the mission of "brain-building fun".

Print and digital advertising along with trade launch materials, and a $10,000 Treasure sweepstakes were executed to maximize the excitement.

Impact

The result was an extremely successful product launch in a highly competitive game market, with I Spy Treasure Hunt earning a place as one of the year's biggest selling games.