Packaging for I Spy Treasure Hunt Game
How do you generate treasure with a new product launch designed to leverage a highly revered kid property? Hire CCM? Leverage the property's equity? (Both, of course.)
For the introduction of Scholastic's I Spy Treasure Hunt video game, CCM designed a package with a distinctive look which reflected the game's unique experience while also assuring parents that it would continue with the mission of "brain-building fun".
Print and digital advertising along with trade launch materials, and a $10,000 Treasure sweepstakes were executed to maximize the excitement.
The result was an extremely successful product launch in a highly competitive game market, with I Spy Treasure Hunt earning a place as one of the year's biggest selling games.