Heart shaped pizza reinforces the brand name
It's in the brand. The challenge is to find the joy and develop the best way to bring it to life.
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"A little love goes a long way" is a theme that reinforces the brand name, highlights the "concentrated" nature of the product formula, and (most importantly) taps into the passion that its target consumers have for creative cooking. This warm theme has been executed across multiple platforms, including television ads, print, digital, and database marketing.
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In addition to a steadily rising profile among the "foodie" audience, the brand has enjoyed steady sales growth during the life of the campaign.