Thought. Deed. IMPACT.

IMPACT STUDY.

Client Category:

Finance

Services Provided:

Collateral
Print Advertising
Digital Advertising

Thought.

The delivery of timely and accurate market information is crucial to everyone from institutional investors to day traders. But there is a heavy competition to gain status as a preferred source and it is difficult to "break through the clutter" with concise benefits when selling a highly complex web-based suite of financial information and analysis products.

S&P Advisor Insight Info Sheet

Deed.

CCM developed an integrated campaign that ran the gamut from advertising, to collateral selling materials, print, digital ads, and events to communicate that Standard & Poor's "Advisor Insight" tools were superior. The Standards & Poor's trademark - synonymous with financial data - was powerfully leveraged - in communications that laid out user benefits in clear, concise language.

Impact

The successful launch of S&P Advisor Insight is just one example of the many high-end financial information and advisory products that CCM has helped bring to market.