And one more thing, people who are working together this closely really should try to make it fun.
Ad planning (creative and media)
How does a leading brewer capitalize on the hype and excitement of the Super Bowl when they've been locked out of sponsorship opportunities? Turn to CCM.
CCM developed the Super SCoors Game. Consumers picked up Super SCoors game pieces which delivered various numerical scores. During the Super Bowl, if the score of the game matched the one on the game piece, consumers called an 800 number. The first 25 callers with matching SCoors instantly won themed merchandise and the 250th caller won a brand new Jeep Cherokee and a chance at $1,000,000
Super SCoors made Coors a huge Super Sunday presence, both on & off premise, without the huge cost of Super Bowl ads and was run 2 years in a row.